Apply to Senior Marketer, Trading Manager, Account Manager and more! Apply to Account Manager, Category Manager, Trading Manager and more! CPG Connect © 2020. Trade marketing today Today, almost all leading manufacturers have a trade marketing function in their business. Career Tips Resume Tips Cover Letter Tips Interviewing Tips Negotiation Salary Tips Although sometimes confused with strategic Sales planning, Trade Marketing is actually a marketing discipline that relates to increasing demand with supply chain partners, such as distributors, wholesalers and retailers, rather than at the consumer level. Meanwhile, consumer promotion teams focused on building brand, fostering loyalty and driving repeat business. CPG companies that move into action quickly to change their e-commerce capabilities and meet consumers as they shift to this new environment will come out on top in the current surge and set themselves up to win when the e Speed and agility are key: CPGs need to redesign consumer relationship and channels: The lines between trade and consumer marketing are vanishing. Trade Publications Resource Links News Links Mail Box More Recruiting Salary Survey Testimonials Advertise on CPG Connect SOON! In brief. Daniel Lohman is the owner of Category Management Solutions (CMS) which provides innovative strategic solutions for natural and organic CPG companies interested in gaining a significant competitive advantage. Trade promotion teams worked with retail customers to secure mutually beneficial outcomes, aligning their brand, geographic and demographic strategies with promotion spending to hit targets such as increased footfall, greater basket size and improved margins. Leverage Accenture’s industry experience and the power of Salesforce to connect your front office with ecosystem partners, retailers and the consumer. As of 2017, 30 percent of CPG leaders already considered trade-promotion optimization through big data and advanced analytics their number-one priority. Get the Ultimate Guide to Today’s analytics technologies make it possible, for the first time, to understand in granular detail how consumers think and what is driving their shopping behaviours. These companies have to handle complex trade promotion activities on a daily basis. And those determined to build agile organisations that balance the needs of the current marketplace with the likely demands of the future will harness innovation that drives growth. This national brand name CPG Company is expanding and their looking for a Trade Marketing Manager for the Target team. Trade Promotion refers to marketing activities that are executed in retail between these two partners. Greater alignment between trade and consumer promotion may be imperative, but it carries a risk of failure. The answer lies in a multi-faceted approach to marketing and promotional strategy, supported by three main pillars: Using technology to become a better listener Moreover, CPG businesses that cannot move quickly in this direction risk being marginalized by the disruption sweeping through their industry. Trade promotion remains the industry’s biggest marketing line item, accounting for 46.2% of spending, according to about 100 manufacturer respondents. New Trade Marketing Manager jobs added daily. The TMM will use data through research and analysis to develop category strategy for implementation and Those that can transform themselves into more connected and consumer-centred businesses, and to master omni-channel engagement, have time to re-energize their strategies. Accepting trade promotion loss is on the verge of becoming a thing of the past. Digital Transition. Companies cannot overlook or underestimate the impact their spend has on the bottom line. Trade promotion management is one of the major challenges faced by companies that deal with consumer packaged goods (CPG) or fast moving consumer goods (FMCG) across the world. After reviewing the innovative and fastest-growing brands reports from 2019, it got us thinking about what’s to come in 2020. While this figure has remained relatively static for the past 10 years, in early 2018, three prominent Fortune 500 CPGs – Kraft Heinz, Unilever and PepsiCo, announced plans to dramatically increase marketing spend as a means of restoring profit growth. Most companies (61.3 percent) include direct expenses for marketing—such as advertising, trade promotions, and direct marketing—in their marketing budgets, but this varies by industry (Figure 2). , Account Manager, Category Manager, Account Manager, Account Manager more... 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