Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. A renowned agency has lost multiple clients in the span of a few days due to a comment made by its founder and owner. The internet economy is the new reality of the digital age. This year the Temerlin Advertising Institute has expanded the graphic design minor to include two new-upper level electives, Image-Making and Graphic Design for Digital Media. STEP ONE: Students must have completed or be enrolled in ADV 1300 and at least one introductory concentration course ( ADV 1321 , ADV 1331 or ADV 1341 ). Prior to joining SMU in July 2017, she received a Ph.D in Marketing from Rotterdam School of Management, Erasmus University. A dvertising, Southern Methodist University ’21. Understand the strategies and develop new skill sets to navigate the digital marketing space in this burgeoning field. Students wishing to pursue a minor in advertising must first complete ADV 1300 , plus at least two of ADV 1321 , 1331 , or 1341 (or MKTG 3340 ) with a minimum cumulative GPA of 2.000 in these three courses. Advertising, Southern Methodist University ’20 M.A. Students wishing to pursue a minor in advertising must first complete ADV 1300 with a grade of B or higher. Return to: Majors and Minors. Every effort has been made to include in this catalog information that, at the time of publication, most accurately represents Southern Methodist University. The minor in advertising offers an overview of the social, economic, legal and marketing environments in which advertising functions. The SMU Ad Team exists to nurture these skills and give students a chance to present their work to a real client and a panel of industry experts. Platform business, e-commerce, digital payments, low attention spans, information overload, time-to-market are some of the challenges and opportunities in this new era. I’m also participating in the 4+1 SMU Advertising program that allows me to take undergraduate and graduate classes simultaneously in order to obtain bachelor’s and master’s advertising degrees in five years. The provisions of the publication are not, however, to be regarded as an irrevocable contract between the student and Southern Methodist University. A few weeks ago the Dallas advertising industry was shaken to its core. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process. The minor in advertising offers an overview of the social, economic, legal and marketing environments in which advertising functions. Dr. Chris du Plessis is an Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University (SMU). 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